The Big Picture Results Team

The Big Picture Results Team

The Big Picture Results Team

The Big Picture Results Team

Leadership Team

Jessica Hornbeck

Jessica Zoraida

Founder/CEO, MBA, Speaker And Angel Investor

Jessica Zoraida is a seasoned Latina entrepreneur who actively empowers marginalized people especially women through employment, mentorship, service to community and regular programming that simplifies financial topics so that fear and confusion are eliminated, making way for empowerment and success. Her story is one of overcoming adversity throughout her life - Bronx born, poor, first to go to college, navigated a 11year career in Corporate Banking, 15years as entrepreneur and is an active member and volunteer in women centric organizations. Today, Jessica is CEO of Big Picture Results Inc., an Accounting and Tax company that helps growing companies bring more to the bottom line, a speaker, subject matter expert, and investor in women/PoC owned companies. An avid traveler, amazing cook (used to own a restaurant!), trains in self-defense, she walks the walk and is eager to share strategies and tools that allow us to live our best life as entrepreneurs.

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Shadi Paydar

Shadi Paydar

Chief Operating Officer

Since joining the Big Picture Results team in 2016, Shadi has taken on the role of overseeing Operations and Marketing. Focused on process refinement and strategic alignment, Shadi also offers offer fractional COO consulting services to our clients.

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John Sanders

Michael Sabatell

Chief Financial Officer, CPA

Michael (Mike) Sabatell is a CPA who has 40 years experience. During the past 4 years he has been involved in advising companies on both sides of the acquisition equation and has served as an Advisory Board member on two companies. He currently provides fractional CFO services to our clients.


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Accounting Team

John Sanders

Cheryl Dodds

Controller, CPA

Cheryl joins BPR with decades of experience as a well-respected San Diego CPA, Outsourced CFO, and Controller.Cheryl’s in the know on best practices in Accounting, Tax and Reporting and has quickly become a valuable resource to our team and client community. We love that she is approachable, able to give us the skinny as directly as possible and is both a voice and champion for smart, professional women.
LinkedIn

Sarah Williams

Sarah Williams

Senior Accountant & On-boarding Director

Sarah is a QBO ProAdvisor with over 15 years of bookkeeping experience in various fields. She excels at company setups, historical cleanups, and streamlining workflow processes.

Industry Speciality: Construction, Retail, Real Estate, Marketing & Law

Linkedin
Jessica Knutson

Jessica Knutson

Accountant & Communications Director

Jessica is a QBO ProAdvisor who champions best practices in Accounting, Bookkeeping, and Process Management.

​​​​​​​Industry Specialty: Professional Services, Retail, Medical, & Marketing

Linkedin
Jennifer De La Cruz

Nicole Torsturp, CPA

Accountant

Nicole Torsturp is a CPA with over 12 years of tax and accounting experience. Much of her career was spent working in public accounting where she grew her knowledge of tax compliance and tax law, specializing in partnerships. Nicole has worked directly with tax programmers to more efficiently use technology to streamline processes.

Industry Specialty: Professional Services, Retail, Construction & Marketing

Chris Delea

Accountant

Bio: Chris joins BPR with over two decades of experience working as a Public Accountant and Financial Analyst.

Industry Speciality: Construction, Marketing & Law

Jennifer De La Cruz

Jennifer De La Cruz

Accountant & Corporate Formations Expert

Jennifer is a certified QuickBooks ProAdvisor with over 7 years of experience in bookkeeping and 3 years of experience in tax preparation.

Industry Specialty: Law, Professional Services & Marketing

Michelle Ekwall

Michelle Ekwall

Accountant

Michelle, a QBO Pro Advisor, possesses two decades of expertise in bookkeeping, payroll, and office management.

​​​​​​​Industry Specialty: Civil/Structural engineering and Construction

Board of Directors

John Sanders

John D. Sanders

Board of Directors, Advisor Consulting

John D. Sanders serves as an investment banking and strategic business consultant for emerging growth technology companies. He also has served as a Director and Advisor of several public and private technology corporations ranging in size of annual revenues from $1 million to $70 million. John is a trusted and experienced coach for our community, from advising businesses on how to leverage capital and meet maximum profit. We’re deeply aligned with John’s direct approach that creates wins for all parties

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Accounting Support Team

Dedicated bookkeepers, QBO, and Excel experts that work closely with our entire team, supporting BPR clients on all the above, and financial projections / modeling.

Operational, Marketing, And Admin Support Team

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Our behind-the-scenes team that help us and our clients with anything from initial app and software setup, project management implementation, to hands on help with marketing design and campaigns.

Our Holistic and Strategic Partner Team​​​​​​​

Elaine Swann

Elaine Swann

Elaine Swann is the leading and most nationally recognized lifestyle and etiquette expert in the country. She is the founder of The Swann School of Protocol, an institution committed to enriching the lives of individuals and businesses through etiquette, customer service training, keynote presentations, and coaching on diversity and inclusion topics. Elaine helps our client leaders steer difficult conversations and considerations gracefully as they navigate an increasingly diverse workforce.

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David Martin

David Martin

CPA & Tax Strategist

Tax strategist delivering value through real time tax know how, impactful financial management solutions and a relationship driven approach. Active CA CPA since 1996.

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Cheryl St. Cyr

Cheryl St. Cyr

Strategic and resourceful HR and Administration Professional who transforms business goals into operational initiatives that improves team member engagement, efficiency, and profitability.

Linkedin
Total People Management

Total People Management

HR

Having us on your side as a Culture Champion is integral to navigating the emerging landscape of employment environments. We are Thought Leaders in the People and Culture movement but understand that the paperwork and policies need to have flawless execution in order to support the vision.

Gable Tax

Gable Tax

Sales Tax Gurus

We provide smart, strategic solutions to complicated sales tax concerns. In other words, we’re the only good thing about sales tax. We are the experts at mitigating risk and maximizing opportunities to ensure your company never overpays or under-reports while remaining in full compliance with sales tax laws.

Gable Tax

Employees HME

Focusing on personalized engagement programs, Employees HME believes that each employee is crucial for the success of any business. Their employee engagement programs help organizations increase motivation, productivity, and employee retention rates.

Gable Tax

West Coast IT Group

West Coast IT Group is a one-stop shop that takes care of all your IT needs; providing every type of IT service an organization could need - from technology consulting, installation, and management services.

Gable Tax

First Citizens Bank

Big Picture Results has an established partnership with this relationship-based lender that offers equipment financing, lines of credit, and a variety of SBA loan products.

Gable Tax

Shore Break Insurance

Shorebreak Insurance Services provides free broker services to individuals and small business. They help business owners assess risk and then shop around to find the best deal available.

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