The Big Picture Results Team

The Big Picture Results Team

The Big Picture Results Team

The Big Picture Results Team

The Big Picture Results Team

Executive Team

Jessica Hornbeck

Jessica Hornbeck

Founder and CEO, MBA, Business Coach and Speaker

Jessica Hornbeck is a seasoned and spirited entrepreneur with over twenty years experience navigating corporate, nonprofit and small business organizations. She works with our Coaching and Grow Your Business Clients, has a clear and focused vision, and can inspire and tie it all together. She is also purpose-driven and highly committed to helping others.

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Shadi Paydar

Shadi Paydar

Chief Operating Officer

Joining Big Picture Results in 2016 as an Operations Assistant, Shadi has quickly worked her way up in the organization. Today, she oversees daily operations and manages the entire BPR Team, in addition to rolling out new technologies and implementations both internally and for our Clients.

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John Sanders

John D. Sanders

Board of Directors, Advisor Consulting

John D. Sanders serves as an investment banking and strategic business consultant for emerging growth technology companies. He also has served as a Director and Advisor of several public and private technology corporations ranging in size of annual revenues from $1 million to $70 million. John is a trusted and experienced coach for our community, from advising businesses on how to leverage capital and meet maximum profit. We’re deeply aligned with John’s direct approach that creates wins for all parties

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John Sanders

Michael Russell

CFO Consultant

Michael Russell is an experienced senior financial executive with 25+ years of experience as the CFO of private and public companies in a wide variety of industries. He is a hands-on consultant and advisor to emerging companies in the technology and life sciences fields. Michael has created complex projection/valuation models incorporating sensitivity analysis for different scenarios and performance assumptions.
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Accounting Team

Sarah Williams

Sarah Williams

Senior Accountant & On-boarding Director

Sarah is a QBO ProAdvisor with over 15 years of bookkeeping experience in various fields. She excels at company setups, historical cleanups, and streamlining workflow processes.

Industry Speciality: Construction, Retail, Real Estate, Marketing & Web Development

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Jessica Knutson

Jessica Knutson

Accountant & Communications Director

Jessica is a QBO ProAdvisor who champions best practices in Accounting, Bookkeeping, and Process Management.

​​​​​​​Industry Specialty: Professional services, Retail, Medical, Marketing & Web Development

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Jennifer De La Cruz

Jennifer De La Cruz

Accountant & Corporate Formations Expert

Jennifer is a certified QuickBooks ProAdvisor with over 7 years of experience in bookkeeping and 3 years of experience in tax preparation.

Industry Specialty: Law, Professional Services & Marketing

Accounting Support Team

Dedicated bookkeepers, QBO, and Excel experts that work closely with our entire team, supporting BPR clients on all the above, and financial projections / modeling.

Operational, Marketing, And Admin Support Team

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Our behind-the-scenes team that help us and our clients with anything from initial app and software setup, project management implementation, to hands on help with marketing design and campaigns.

Our Holistic and Strategic Partner Team​​​​​​​

David Martin

David Martin

CPA, Tax Strategist, and Outsourced CFO

Tax strategist delivering value through real time tax know how, impactful financial management solutions and a relationship driven approach. Active CA CPA since 1996.

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Elaine Swann

Elaine Swann

Elaine Swann is the leading and most nationally recognized lifestyle and etiquette expert in the country. She is the founder of The Swann School of Protocol, an institution committed to enriching the lives of individuals and businesses through etiquette, customer service training, keynote presentations, and coaching on diversity and inclusion topics. Elaine helps our client leaders steer difficult conversations and considerations gracefully as they navigate an increasingly diverse workforce.

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Cheryl St. Cyr

Cheryl St. Cyr

Strategic and resourceful HR and Administration Professional who transforms business goals into operational initiatives that improves team member engagement, efficiency, and profitability.

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Total People Management

Total People Management

HR

Having us on your side as a Culture Champion is integral to navigating the emerging landscape of employment environments. We are Thought Leaders in the People and Culture movement but understand that the paperwork and policies need to have flawless execution in order to support the vision.

Gable Tax

Gable Tax

Sales Tax Gurus

We provide smart, strategic solutions to complicated sales tax concerns. In other words, we’re the only good thing about sales tax. We are the experts at mitigating risk and maximizing opportunities to ensure your company never overpays or under-reports while remaining in full compliance with sales tax laws.

Gable Tax

Sales Mind Solutions

Removing the burden of sales management, Sales Mind Solutions works with your business to drive lead generation, better structure the sales process, leverage sales technologies, create a pipeline model and motivation, productivity, and employee retention rates.

Gable Tax

Employees HME

Focusing on personalized engagement programs, Employees HME believes that each employee is crucial for the success of any business. Their employee engagement programs help organizations increase motivation, productivity, and employee retention rates.

Gable Tax

West Coast IT Group

West Coast IT Group is a one-stop shop that takes care of all your IT needs; providing every type of IT service an organization could need - from technology consulting, installation, and management services.

Gable Tax

First Citizens Bank

Big Picture Results has an established partnership with this relationship-based lender that offers equipment financing, lines of credit, and a variety of SBA loan products.

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