Jessica Zoraida

Founder/CEO, MBA, Speaker And Angel Investor

Jessica Zoraida is a seasoned Latina entrepreneur who actively empowers marginalized people especially women through employment, mentorship, service to community and regular programming that simplifies financial topics so that fear and confusion are eliminated, making way for empowerment and success. Her story is one of overcoming adversity throughout her life - Bronx born, poor, first to go to college, navigated a 11year career in Corporate Banking, 15years as entrepreneur and is an active member and volunteer in women centric organizations. Today, Jessica is CEO of Big Picture Results Inc., an Accounting and Tax company that helps growing companies bring more to the bottom line, a speaker, subject matter expert, and investor in women/PoC owned companies. An avid traveler, amazing cook (used to own a restaurant!), trains in self-defense, she walks the walk and is eager to share strategies and tools that allow us to live our best life as entrepreneurs.

Shadi Paydar

Chief Operating Officer

Since joining the Big Picture Results team in 2016, Shadi has taken on the role of overseeing Operations. Drawing from experience in project management and human resources, Shadi Paydar also delivers comprehensive fractional COO and HR advisory services. With a deep understanding of both operational dynamics and personnel management, Shadi offers strategic guidance tailored to optimize business processes and enhance organizational performance.

Cheryl Dodds

Controller, CPA

Cheryl joins BPR with decades of experience as a well-respected San Diego CPA, Outsourced CFO, and Controller.Cheryl’s in the know on best practices in Accounting, Tax and Reporting and has quickly become a valuable resource to our team and client community. We love that she is approachable, able to give us the skinny as directly as possible and is both a voice and champion for smart, professional women.
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Jessica Knutson

Accountant

Jessica is a QBO ProAdvisor who champions best practices in Accounting, Bookkeeping, and Process Management.

​​​​​​​Industry Specialty: Professional Services, Retail, Medical, & Marketing

Jennifer De La Cruz

Accountant & Corporate Formations Expert

Jennifer is a certified QuickBooks ProAdvisor with over 7 years of experience in bookkeeping and 3 years of experience in tax preparation.

Industry Specialty: Law, Professional Services & Marketing

Michelle Ekwall

Accountant

Michelle, a QBO Pro Advisor, possesses two decades of expertise in bookkeeping, payroll, and office management.

​​​​​​​Industry Specialty: Civil/Structural engineering and Construction

Valkyrie Speaker

Junior Accountant

Valkyrie is an aspiring CPA, joining the Big Picture team as a Junior Accountant. With an ambition to further her knowledge, she is pursuing her Master’s degree in accounting to contribute comprehensive expertise to our company and clients.

Industry Specialty: Construction & Professional Services
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Courtney

Executive Assistant

Courtney serves as the Executive Administrative Assistant, supporting the team with administrative operations while also managing marketing initiatives and content. She plays a key role in ensuring smooth day-to-day workflow and communications.

Ashley Seney

Executive Assistant

With over 20 years of experience as an executive assistant, Ashley has supported CEOs, Vice Presidents, and senior leaders across a variety of industries. Known for her attention to detail, strong organizational skills, and proactive approach, she brings expertise in document management, content creation, email marketing, and social media strategy. A self-starter, Ashley excels at streamlining operations and providing seamless executive support, allowing leaders to focus on their strategic objectives.